When visionary entrepreneur Mr. Gayan Abeywardhana, former Managing Director of Rajnara Holdings (Pvt) Ltd, approached Business Catalysts LLC, his mission was clear: to establish a premium kitchen design and manufacturing company in Colombo that offered luxury, innovation, and precision—all locally made with high quality German Accessories and high-quality materials.

At the time, Sri Lanka was facing strict import restrictions, which significantly impacted companies reliant on imported interior fittings. This presented an even greater opportunity for local manufacturing.

Our Solution: Building a Brand from the Ground Up

Business Catalysts LLC stepped in as the strategic partner, delivering a full-spectrum solution from business inception to brand activation:

• Company Incorporation & Tax Structuring: We handled all incorporation processes and tax compliance to ensure smooth legal setup.
• Brand Identity Development: Our design team created a sleek and memorable brand, incorporating a vibrant orange color scheme to evoke energy, creativity, and high-end appeal.
• Local Manufacturing Strategy: To bypass import challenges, we developed a domestic production model capable of achieving global-quality finishes, allowing Iconic Interiors to stay agile and competitive.

Market Entry Strategy: Smart, Focused, and Results-Driven

To penetrate the premium market, we formulated a multi-channel entry strategy that leveraged:

• High-Impact Events – such as Kedella Homes Expo, a top-tier platform to engage directly with homeowners, architects, and builders.
• Direct Industry Networking – targeted meetings with leading architects and suppliers, forming a valuable referral ecosystem.
• Global Inspiration – We drew insights from international luxury kitchen brands like Nolte, Hacker, and Howdens (UK) to craft a positioning that blended European sophistication with local craftsmanship

Marketing Communication: Leveraging Word-of-Mouth & Digital Influence

Through strategic market research, we discovered that a significant percentage of clients were coming through referrals and supplier recommendations. This insight became the cornerstone of our marketing communication strategy.

To amplify reach and drive lead generation, we selected Instagram as the primary digital platform. With its visual appeal and targeted audience reach, Instagram enabled Iconic Interiors to showcase its luxurious kitchen concepts and connect directly with high-end clientele. We also built a content plan focused on testimonials, behind-the-scenes production, and project highlights to reinforce credibility and brand love.

The Result: A Bold Market Debut with Outstanding Performance 

Thanks to the collective efforts of Iconic Interiors and Business Catalysts:

✅ The company exceeded its first-quarter revenue targets by 175%
✅ Secured several large-scale residential and commercial projects
✅ Built a strong brand presence in Sri Lanka’s premium interiors market

From Concept to Completion: Business Catalysts at Work

What began as a vision during uncertain times transformed into one of Colombo’s most promising high-end interior ventures. Iconic Interiors is now synonymous with elegance, innovation, and locally crafted excellence.

“Entrepreneurship is not about waiting for the storm to pass—it’s about learning how to build in the rain.”
– Business Catalysts Team

👉 Have an idea worth building? 

Let’s make it iconic together.

🔍 The Challenge

The professional education landscape in Sri Lanka has seen explosive growth, but often at the cost of quality. Many institutes cater to the lower-income segment, offering low-cost programs with minimal practical application. While these institutions manage to enroll thousands of students, the quality of delivery, particularly in online sessions, has been questioned by regulatory authorities such as TVEC.

Our client, Edurich International Campus, had a bold vision — to break away from the norm and build an institute that offers premium education, grounded in ethical values, academic excellence, and practical relevance.

They approached Business Catalysts LLC to help craft a disruptive, future-ready business model in just 5 weeks.

💡 The Strategy

Our team at Business Catalysts embarked on an in-depth industry analysis, uncovering a unique opportunity: There is a growing market of students who are willing to invest in quality education — students who seek global standards, real-world applicability, and professional credibility.

With this insight, we conceptualized a new positioning strategy around “Rich Education” — leading to the birth of the brand Edurich.

✨ Our Key Strategic Interventions

1️⃣ Brand Positioning: ‘Rich Education’ Experience

We designed the entire concept of Edurich to communicate prestige, practicality, and purpose. The name “Edurich” itself symbolizes education with richness — in both content and experience.

2️⃣ Applied Academic Learning – “Learn Today, Apply Tomorrow”

Unlike traditional rote-learning systems, we built the academic approach on practical application and industry relevance, helping students implement knowledge in real-time environments.

3️⃣ International Accreditation with CMI – UK

Instead of following the trend of partnering with lower-tier qualification bodies from regions like Malaysia, Cambodia, or Africa, we identified the globally respected Chartered Management Institute (UK) as the ideal accreditation partner.

✅ What’s unique?
We worked to secure CMI accreditation for entry-level and below Diploma-level qualifications — an unprecedented move in Sri Lanka — to ensure students receive quality education from day one.

4️⃣ Corporate Channel Strategy

We opened a B2B channel, targeting HR Managers and Business Owners, encouraging them to upgrade their employees with internationally recognized qualifications. While competitors relied on local qualification providers, Edurich became the corporate choice for international-standard employee development.

📈 Creative Marketing & Award-Winning Web Development

Our creative and digital strategy was bold, youthful, and trend-setting. We designed a vibrant digital identity for Edurich, aligned with the expectations of the modern learner.

(www.edurich.lk) 

🌐 The result?
In the very first year, Edurich Campus won two awards at the Best Web competition, Sri Lanka’s most prestigious platform for recognizing excellence in digital design and innovation — a testament to B.C’s execution capabilities.

🏁 The Impact

✅ A unique brand in Sri Lanka’s education sector
✅ Internationally accredited programs starting from entry-level
✅ A hybrid student base – individuals + corporate employees
✅ Award-winning digital presence
✅ Positioned as a premium institute offering “Rich Education”

📣 Why Work With Business Catalysts LLC ?

If you’re an education institute looking to redefine your market position, attract the right target audience, and establish a long-term competitive advantage, Business Catalysts LLC is your ideal partner.

We don’t just build strategies.
We create transformations.

📩 Reach out to us today to begin your journey toward excellence.